Conversational Marketing with WhatsApp:

Enterprises looking to pull off conversational marketing at scale have begun investing in the largest messaging platform in the world: WhatsApp. With more than 2 billion users worldwide and 65 billion messages sent daily, WhatsApp reigns as one of the top communication tools in over 180 countries. Between its massive user base and scalability, WhatsApp remains the ideal solution for companies seeking to deliver conversational marketing.

WhatsApp’s launch revolutionized the way people interact and became a core cultural element in many countries. It requires no account and is accessible to anyone with a mobile device. It is completely free to use, and allows people to easily communicate locally and internationally. In Brazil and India, WhatsApp provides fast, two-way communication. Over half of the Brazilian population uses WhatsApp daily to communicate with friends, family, and communities.1 And businesses and institutions are following suit.