Bizrate Insights - Tech Research Online https://techresearchonline.com/author/bizrate-insights/ Knowledge Base for IT Pros Wed, 13 Mar 2024 13:57:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.5 https://techresearchonline.com/wp-content/uploads/2019/09/full-black-d_favicon-70-70.png Bizrate Insights - Tech Research Online https://techresearchonline.com/author/bizrate-insights/ 32 32 Using New Year’s Resolutions to Build Marketing Muscle https://techresearchonline.com/whitepapers/technology-whitepapers/using-new-years-resolutions-to-build-marketing-muscle/ https://techresearchonline.com/whitepapers/technology-whitepapers/using-new-years-resolutions-to-build-marketing-muscle/#respond Mon, 12 Feb 2024 12:22:38 +0000 https://techresearchonline.com/?p=723507 New Year’s resolutions resonates most among young people Resolution-making is core to those in the 18-29 range, as 53% are in a goal-oriented state of mind. However, don’t discount the older demographics: one in three in the 30-39 and 50-54 segments will also be resolution makers. If your business sells to these audiences, the time is ripe to capture these customers with unique products and promotions. Almost half of the resolution makers will go it alone, so focus your marketing language on the individual. If your product is family-oriented, messaging via group themes may also resonate. View More

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New Year’s resolutions resonates most among young people

Resolution-making is core to those in the 18-29 range, as 53% are in a goal-oriented state of mind.

However, don’t discount the older demographics: one in three in the 30-39 and 50-54 segments will also be resolution makers. If your business sells to these audiences, the time is ripe to capture these customers with unique products and promotions.

Almost half of the resolution makers will go it alone, so focus your marketing language on the individual. If your product is family-oriented, messaging via group themes may also resonate.

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The post Using New Year’s Resolutions to Build Marketing Muscle appeared first on Tech Research Online.

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